Aurangabad, Reliance Retail’s subsidiary ‘Reliance Home Store Ltd', launches its first specialty format, under the brand name of “Reliance Living Homeware”, in Aurangabad today. After the successful launch of various concepts such as Reliance Autozone, Delight, Reliance Digital, Reliance Footprint, Reliance Fresh, iStore, Reliance Mart, Reliance Super, Reliance TimeOut, Reliance Trends and Reliance Wellness, Reliance Retail opens the first ever “Reliance Living Homeware ” store at Railway station Road, Bansilal Nagar.

First of its kind in India, Reliance Living Homeware spread across 3000 sq feet, will provide the shoppers a never before experienced shopping delight. This format has specific offerings for all customer groups like the Indian mother, modern housewife, globalised working woman and the new economy workforce and aims to be a ‘One stopshop, offering household utilities for daily needs in the Kitchen, Dining and the Bathroom’. Some of the special product ranges include theme & occasion-based assortments for parties like disposable kitchenware, aluminum & paper products, gifts
assortments for marriage and birthdays, etc.

Commenting on the launch of this new format, Mr. Raghu Pillai, President and CEO - Operations and Strategy, Reliance Retail said, “Currently home ware is an extremely fragmented category in India, wherein customer experience is functional. Reliance Living would revolutionize this by offering a world class experience while helping consolidation of this category in the industry”.
Apart from offering various exciting offers and promotions 365 days in a year, the range offered is competitively priced and offers great value to the customers.

The layout and design of Reliance Living Homeware store has been conceptualized by the world class internal design team, keeping in mind, the tastes and preferences of the Indian consumer. Unparalleled in India, it will be a preferred destination store for the family, for all home ware purchases.

Reliance Living offers its customers, "RelianceOne", Membership & Loyalty program, designed to deliver customized benefits to frequent shoppers. Under this scheme, customers can earn RelianceOne Points on all shopping in the store which can be redeemed after accumulation. RelianceOne already has a membership base of more than 3.5 million customers.

About Reliance Home Store Limited
Reliance Home Store Limited is a subsidiary of Reliance Retail Limited comprising of a chain of home specialty formats catering to fine living products of homeware, kitchen, furniture, furnishing and decor.
It will be a national chain with a wide range of merchandise and large portfolio of specialty formats catering to the needs of all customer groups in a friendly and assisted shopping environment.

About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 600 stores in over 57 cities, spanning 13 states with over 3.5 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh – a neighborhood store concept, Reliance Digital – a consumer durables and information technology concept, Reliance Mart - a hyper market concept,
Reliance Trends - an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , Reliance iStore- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept and Reliance AutoZone – an automotive specialty concept.

About Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 1,39,269 crore (US$ 34.71 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit (excluding exceptional income) of Rs. 15,261 crore (US$ 3.8 billion) and net worth of Rs. 81,449 crore (US$ 20.3 billion) as of March 31, 2008.

RIL is the first and only private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks amongst the world’s Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL features in the Forbes Global list of the world’s 400 best big companies and in the FT Global 500 list of the world’s largest companies. RIL ranks amongst the ‘Worlds 25 Most Innovative Companies’ as per a list compiled by the US financial
publication-Business Week in collaboration with the Boston Consulting Group.

EMAIL THIS NEWS COMMENTS No comments yet