New Delhi, (DMA Newsdesk): The fourth pillar of democracy- media has always had a great impact on the social and cultural fabric of the society. This is predicated upon their ability to reach a wide audience with a strong and influential message. It is through the persuasiveness of media such as television, radio and print media that messages reach their target audiences.

These have been influential media as they have been largely responsible for structuring people's daily lives and routines Television broadcasting has a large amount of control over the content society watches and the times in which it is viewed.

This is a distinguishing feature of traditional media which new media have challenged by altering the participation habits of the public. Today most of us can’t get through our days without being reminded of technology we didn’t have or didn’t use in 1999. But as we Tweet via our BlackBerrys or watch the latest viral video from the YouTube application on our iPhones, we may be taking for granted just how much media developments has affected our culture and transformed our lives as compared to the past decade.
With the advent of new media, the ability to distribute content has also gone up. We can see and hear all of this user-produced content from almost anywhere nowadays. The convenience of the laptop computer developed into smart phones that help us become content producers from where ever we happen to be at the time.

This surge has given rise to a new breed of journalist who need to keep abreast with latest techniques not only in print and television but also master the skills required to succeed in an increasingly converging media world.

Keeping in mind the demand of the changing times International Media Institute of India in partnership with International Centre for Journalist is all set to begin its first 11-month diploma courses in journalism at its Noida campus from July 5, 2010.

The institute offers aspiring journalist state-of-art multimedia training and also learn to research and report stories for print, audio, video, web and social media.

According to David Bloss, Academic Consultant (IMII) the face of print and electronic media has undergone major changes over the years and there is growing need to master newer skills.

“Now we are required to know almost everything- the focus has shifted from print to electronic media, and the internet and mobile-based media is experiencing a significant growth,” Bloss said adding so we at IMII are focusing more on practical training than theory classes and students would be given hands- on training from day one and this is where the course is likely to score over most of the institutes offering courses in journalism.

He said we will have the latest equipment, and I am not talking about just laptops. We will have flip cameras and other gadgets which will help students record video and audio. The students will go out with equipments everyday on different assignments and come back and work in groups of four-five under the eye of an instructor who will judge the nature and quality of inputs and guide the students to audio or video workshop where they will see their work take shape.
Bloss said mobile phone journalism will be the next big thing in media. For a country with low internet connectivity but comparatively high mobile density, the next level of journalism will take place on this platform.

“Although print journalism has survived over the years, the scene could change in next five or ten years. It is little too early to say that now, but the change will happen, he said adding, rural news initiative called “Gaon Ki Awaaz”, using mobile as a broadcast tool by IMII is a small step in that direction.

The institute’s University partner is the City University of New York’s Graduate School of Journalism. The school will assist IMII in creating the curriculum for one year postgraduate programme which will give entry level journalists expertise to work across media platforms. The full course fee at Rs 50,000 is subsidized by the US-based Knight and Mac Arthur Foundations, which have provided the start up funding for the project.

Students may visit iimi.co.in for further details or can have their queries answered by

DIPAYAN MAZUMDAR and ASSOCIATES
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Chittaranjan Park
New Delhi - 110 019
Ph.: 011- 26270629 / 41604340
Fax: 26273155

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